Biopharma companies invest millions of dollars into Patient Support Programs (PSPs) with the best of intentions: to help patients start and stay on therapy. These programs are a critical lifeline, especially in rare diseases. Yet, if you look closely, you'll find that most traditional PSPs are silently leaking value, engagement, and data at every step.

Despite the massive investment, brand leaders and patient services teams are often left with an nagging question: "Is our PSP really working?"

The answer lies in identifying and plugging the three major leaks found in nearly every traditional, analog-first PSP.

Leak #1: The Engagement Gap

Traditional PSPs rely on phone calls, mailings, and occasional nurse check-ins. This model is fundamentally disconnected from the modern patient who lives on their smartphone. The result is low enrollment, even lower long-term engagement, and a failure to deliver support when the patient actually needs it—not just when a call is scheduled. Value is lost every time a patient who needs help doesn't have an immediate, accessible channel to get it.

Leak #2: The Data Black Hole

How do you measure the ROI of your PSP? For most, it's a guess. Traditional programs generate fragmented data stored in spreadsheets and call logs, creating a "data black hole." You can't see which patients are at risk of non-adherence, which interventions are effective, or how the program is impacting clinical outcomes. You are spending a significant budget but flying blind, unable to prove the program's value to leadership.

Leak #3: The Scalability Ceiling

High-touch support from nurse educators is the gold standard of patient care. It's also incredibly expensive and impossible to scale effectively across a growing or global patient population. This creates a two-tiered system where only some patients get premium support, while others are left with a less effective experience. Your program's impact is capped by budget and headcount, not by patient need.

Plugging the Leaks with Mahalo's Digital-First Platform

A digital-first approach doesn't replace the human touch; it amplifies it. The Mahalo Health platform is designed to plug these leaks, transforming your PSP from a costly, inefficient program into a powerful, data-driven engine for patient success.

• Fixing the Engagement Gap: Our branded companion apps meet patients where they are, providing 24/7 access to educational resources, adherence reminders, and secure messaging. This creates a continuous support channel that drives unprecedented levels of engagement.
• Fixing the Data Black Hole: The Mahalo platform captures every interaction, translating it into real-time dashboards. You can finally see adherence rates, track patient-reported outcomes, and identify at-risk patients instantly. This turns your PSP into a source of clear, actionable insights and demonstrable ROI.
• Fixing the Scalability Ceiling: Our platform enables a hybrid support model. It provides automated, personalized support to the entire patient population, allowing your valuable nurse educators to focus their time and expertise on the complex cases who need it most. It’s a model that delivers better care to more patients, more efficiently.

Stop letting your investment leak away. It's time to build a Patient Support Program that not only serves your patients but also delivers clear, measurable value back to your organization.

Learn how Mahalo can help you modernize your Patient Support Program and maximize its impact.

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